BELLA OFFICE HOURS: Creating A Magazine People Want to Keep

One of the most rewarding parts of publishing isn’t always launching a new issue.

Sometimes it’s receiving an order for an issue that sold out years ago.

As I was flipping through past editions and our latest issue today, I couldn’t help but smile knowing that readers are still discovering—and requesting—covers and stories we published years earlier.

Today, content disappears in 24 hours, but there is something incredibly special about creating a magazine people want to keep.

Every issue represents months of work. Editorial planning. Photoshoots. Interviews. Writing. Design. Production. Countless emails. Endless revisions. A team of people pouring their hearts into every single page.

So when an issue sells out and years later we’re sending it back to reprint because readers still want it, that’s not something I take lightly.

As CEO and Editor-in-Chief, those moments remind me why we do this.

We’re not just creating content. We’re creating something worth holding onto.

Issue after issue. Year after year.

And honestly? Seeing a magazine get a second life through a reprint is almost as exciting as launching it the first time. 🤍

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