Vogue is catching up.

📸 Tomás Coppes in 2019, The first issue of BELLA published under its new CEO + EIC Vanessa Coppes

Vogue will no longer publish monthly, and the industry has reacted as if the earth tilted on its axis.

Let’s get something straight: this isn’t groundbreaking. It’s overdue. And we’ve been doing this at BELLA Media + Co. since 2019.

As a smaller, independent, Latina-owned media company, we didn’t have the luxury of waiting for industry consensus. We had to anticipate how audiences were consuming content — faster, thematically, and on their own terms. We broke from the bi-monthly cycle to focus on moments and conversations that actually matter. Six print issues, six digital issues, all anchored in cultural themes amplified by live events, social, podcasts, and community. That decision wasn’t a gamble. It was foresight.

It was also intentional. Each of our issues is rooted in themes and cultural conversations that matter — from celebrating Latina entrepreneurship, to examining AI’s impact on creativity, to shining a light on wellness, beauty, and fashion in ways that inspire and empower.

Here’s the irony: when we made this move, it was labeled “necessary.” Now that Vogue makes the same call, it’s lauded as “visionary.” That double standard says a lot about how the industry assigns credibility — but it also validates what we knew years ago. The monthly print publishing model was outdated, unsustainable, and out of touch with how people live, consume, and connect.

And let’s not overlook another point. As The New York Times reported, Malle explained that her goal is to print on thicker, higher-quality paper so issues feel like keepsakes, not disposable reads.

That philosophy is one we at BELLA embraced long before it became a talking point. From the start, our publications have been crafted as collectible, timeless pieces — meant to be displayed on a coffee table, revisited, and treasured. We never saw our work as disposable; we always saw it as cultural documentation.

Our size has always been our strength. Being “small” made us nimble, responsive, and deeply connected to culture as it was unfolding. We weren’t bogged down by bureaucracy or tradition. We were free to listen, pivot, and create. And that’s why BELLA has continued to grow, even through the volatility of a pandemic and the digital shifts shaking the media landscape.

So while the industry applauds Vogue for its “bold” new direction, let’s call it what it is: catching up.

We’ll keep doing what we’ve always done — setting our own pace, building our own lanes, and proving that being “small” only makes us sharper, hungrier, and more in touch with the world as it is.

For BELLA, this was never about following trends. It was always about clarity, conviction, and the unapologetic belief that small is mighty — and foresight is the true hallmark of leadership.